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SponsorCX Becomes Strategic Partner with the United Soccer League

By Staff, 05/06/24, 10:00AM EDT


World-class software provider becomes the Preferred Sponsorship Management Platform of the USL

TAMPA, Fla. – The United Soccer League today announced a multiyear agreement with renowned software provider SponsorCX, which becomes the latest addition to the USL Preferred Supplier Program as the Preferred Sponsorship Management Platform of the USL.

The agreement covers the USL Championship, USL Super League, USL League One, USL W League, and USL League Two, USL Academy, and USL Youth.

SponsorCX helps organizations efficiently manage all their sponsorship details on one platform – including sales, inventory management, and fulfillment – while maintaining collaboration with their partners. The platform brings together inventory assets in a single location and provides organizations with a collaborative task management portal while measuring proof of performance with customized reporting.

“As USL continues to experience record growth, we strive to provide our teams with best-in-class tools to help optimize their business operations,” said Josh Keller, USL Senior Vice President of Corporate Partnerships. “SponsorCX has established itself as a market leader and will be a valuable resource to teams across our ecosystem.”

Through its partnership with the USL, SponsorCX will develop a customized pricing model for USL clubs across the professional (Super League, Championship, League One) and pre-professional ecosystem (W League, League Two) aimed at maximizing club’s potential partnerships and their relationships with partners and suppliers. SponsorCX currently includes the USL Championship’s Hartford Athletic FC, El Paso Locomotive FC, and Rhode Island FC along with League Two’s Fort Wayne FC among others.

“This partnership reflects our mutual commitment to innovation, excellence, and the growth of soccer in the United States,” said Jason Smith, founder and CEO of SponsorCX. “We look forward to contributing our expertise to help the league achieve new heights in sponsorship management and operational efficiency.”

Through its Preferred Supplier Program, the USL connects suppliers with new franchise owners and existing USL clubs to deliver the best possible experience for fans across North America. Preferred suppliers are “Best in Class” companies that provide services and products to professional franchises and stadium developers and must meet the USL’s strict quality standards.

For more information on SponsorCX, please visit For more information on the USL Preferred Supplier Program, contact Josh Keller at

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